We understand the challenges of market disruption

We’ve been there. We understand sellers, their supply chains, and the economics which drive them.

We work from decades of experience with global consumer brands and delivering data-driven strategies

Experience in the gray market

Ordian started out as a marketplace intelligence tool for Protempo, an authorized 3P Amazon, refurb and clearance partner for tier 1 consumer electronics brands. We were experiencing the same disruption you’re experiencing now, and we realized that cutting off the supply chain of unauthorized sellers is the only true long-term solution.

Scaling Ordian as a solution

Based on its success in protecting our own authorized 3P business, we recruited a team of gray market and data experts to scale and re-launch Ordian as a software service for global brands. That means more brands can be empowered with the data and solution to cut off the flow of product to unauthorized sellers, backed by the insights and gray market expertise of the Ordian team.

Expertise with global brands

Every day, our team helps global consumer electronics brands like Google, Apple, Beats, Lenovo, Jabra, and Otterbox solve their gray market and inventory challenges. The result is quite rare in this field: a product with quantifiable benefits and a proven ROI.

Ready to shut down the gray market?

Get started in just three simple steps

Empower your team with the data and tools you need to stop the flow of product to unauthorized sellers on e-commerce marketplaces.

STEP one

Schedule a call

We’ll take the time to understand your unique challenges and provide a free gray market report to quantify the disruption you’re seeing.


Get the data you need

Get to know the facts on unauthorized sales and the impact each authorized partner is making to the gray market.


Win back the buy box

Remove the bad actors, fix the leaks, and take back control of your online pricing and build strong retail relationships.

Our Services

Bryce Boothby Jr


Bryce has 35 years’ experience in both public and private company environments with executive leadership positions in eCommerce fulfillment, high-tech supply chain and logistics, electronics manufacturing services, contract packaging, and after-market repair services. Currently a Board Advisor to MPO supply chain software and formerly to Gazelle.com, a major seller of used phones. Mr. Boothby was previously head of global services sales for the Americas at Flex, a $25 billion electronics contract manufacturer.

Raj Patel


Raj Patel is our Chief Financial Officer. He previously was the CFO at iGlass Technology. Prior to that, Raj was the Executive Director, Global Finance at Ingram Micro Inc, for the Commerce and Lifecycle Services, inspiring growth at start-ups and large organization turnarounds. Raj has extensive experience in leading teams developing and executing data driven approaches to pricing, digital strategies, execution and M&A. A graduate of the Harvard Business Analytics Program and an MBA from Sri Sathya Sai Institute of Higher Learning, India.

Mark Priscott


Mark joined Protempo as CEO in 2011, helping pivot Protempo from a New Zealand-based online daily deal retailer to an international distributor providing solutions to major consumer electronics brands. Mark previously worked as a banking and finance lawyer at Russell McVeagh, NZ’s largest commercial law firm, and now leads the development of Protempo’s Marketplace Intelligence division, helping tier 1 brands protect and grow their business in the age of Amazon.

Mark McDonald


Mark is a high performing, trusted and reliable business leader and management consultant with significant experience in managing major projects and global teams in the High Tech Forward & Reverse Logistics and Repair arenas. He has experience across critical core business functions including: Management Systems, Sales Operations, Operations Management, Quality & Engineering, Project Management, Supply Chain Management and Information Technology.

Adam Brown


Adam founded the company in New Zealand in 2004 while in college. Now based out of the Southern California office, he works closely with Ordian’s brand partners and manufacturers to manage inventory purchasing, refurbishing and remarketing with a strong focus on channel management and optimizing mutual outcomes.

Gerry Fay


Over the course of his stellar career, Gerry Fay has built his success as a market-driven senior executive with a record of creating value and driving revenue and profit growth. Prior to Ordian, Gerry was the Chief Business Officer for Sanmina, a $10b Contract Manufacturer. Prior to Sanmina, Gerry led Avnet Electronics Marketing – a $17B global business serving electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers.


Let’s get the conversation started

Tony Harris

Chief Marketing Officer

Throughout Tony’s career, He’s had one overarching goalto make a positive, long-lasting impact on companies, their employees and the CEOs that lead them. he’s served as executive advisor to some of the most recognized brands embraced by consumers and shareholders alike. 

Acting as trusted advisor, Tony has earned the respect of leaders by positioning their businesses for greater profitability and helping them overcome their most difficult challenges. He does this by bringing candor, empathy and objectivity to each relationship.