The Gray Market is a challenging and pervasive ecosystem, disrupting prices and eroding brand integrity. Ordian MI (Marketplace Intelligence) is on a mission to expose, quantify and dismantle these hidden networks giving consumer goods brands the power to win their brand (and margin) back.
Using highly sophisticated, big data algorithms our platform delivers complete transparency on how and why product flows to unauthorized sellers. It empowers you to put an end to this diversion and eliminate fraud.
Ordian MI is uniquely placed to understand the gray market. Pairing marketplace intelligence with our advanced supply chain investigation capability, we understand unauthorized sellers, their supply chains, and the economic incentives that enable them.
Ordian MI not only helps you understand what is happening to your brand in the gray market but gives you the data and insights you need to put an end to it.