Provides marketplace intelligence to expose, quantify and dismantle gray market networks for consumer goods.

Company

Ordian MI

Year Founded

2018

Location

California

Industry

Marketplace Intelligence

About
Ordian MI

The Gray Market is a challenging and pervasive ecosystem, disrupting prices and eroding brand integrity. Ordian MI (Marketplace Intelligence) is on a mission to expose, quantify and dismantle these hidden networks giving consumer goods brands the power to win their brand (and margin) back.  

 

Using highly sophisticated, big data algorithms our platform delivers complete transparency on how and why product flows to unauthorized sellers.  It empowers you to put an end to this diversion and eliminate fraud.

 

Ordian MI is uniquely placed to understand the gray market. Pairing marketplace intelligence with our advanced supply chain investigation capability, we understand unauthorized sellers, their supply chains, and the economic incentives that enable them.

 

Ordian MI not only helps you understand what is happening to your brand in the gray market but gives you the data and insights you need to put an end to it.

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Our Services

Bryce Boothby Jr

CONSULTANT AND BOARD ADVISOR

Bryce has 35 years’ experience in both public and private company environments with executive leadership positions in eCommerce fulfillment, high-tech supply chain and logistics, electronics manufacturing services, contract packaging, and after-market repair services. Currently a Board Advisor to MPO supply chain software and formerly to Gazelle.com, a major seller of used phones. Mr. Boothby was previously head of global services sales for the Americas at Flex, a $25 billion electronics contract manufacturer.

Raj Patel

CHIEF FINANCIAL OFFICER

Raj Patel is our Chief Financial Officer. He previously was the CFO at iGlass Technology. Prior to that, Raj was the Executive Director, Global Finance at Ingram Micro Inc, for the Commerce and Lifecycle Services, inspiring growth at start-ups and large organization turnarounds. Raj has extensive experience in leading teams developing and executing data driven approaches to pricing, digital strategies, execution and M&A. A graduate of the Harvard Business Analytics Program and an MBA from Sri Sathya Sai Institute of Higher Learning, India.

Mark Priscott

CHIEF PARTNERSHIP OFFICER

Mark joined Protempo as CEO in 2011, helping pivot Protempo from a New Zealand-based online daily deal retailer to an international distributor providing solutions to major consumer electronics brands. Mark previously worked as a banking and finance lawyer at Russell McVeagh, NZ’s largest commercial law firm, and now leads the development of Protempo’s Marketplace Intelligence division, helping tier 1 brands protect and grow their business in the age of Amazon.

Mark McDonald

CHIEF OPERATING OFFICER

Mark is a high performing, trusted and reliable business leader and management consultant with significant experience in managing major projects and global teams in the High Tech Forward & Reverse Logistics and Repair arenas. He has experience across critical core business functions including: Management Systems, Sales Operations, Operations Management, Quality & Engineering, Project Management, Supply Chain Management and Information Technology.

Adam Brown

FOUNDER AND PRESIDENT

Adam founded the company in New Zealand in 2004 while in college. Now based out of the Southern California office, he works closely with Ordian’s brand partners and manufacturers to manage inventory purchasing, refurbishing and remarketing with a strong focus on channel management and optimizing mutual outcomes.

Gerry Fay

CHIEF EXECUTIVE OFFICER

Over the course of his stellar career, Gerry Fay has built his success as a market-driven senior executive with a record of creating value and driving revenue and profit growth. Prior to Ordian, Gerry was the Chief Business Officer for Sanmina, a $10b Contract Manufacturer. Prior to Sanmina, Gerry led Avnet Electronics Marketing – a $17B global business serving electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers.

 

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Tony Harris

Chief Marketing Officer

Throughout Tony’s career, He’s had one overarching goalto make a positive, long-lasting impact on companies, their employees and the CEOs that lead them. he’s served as executive advisor to some of the most recognized brands embraced by consumers and shareholders alike. 

Acting as trusted advisor, Tony has earned the respect of leaders by positioning their businesses for greater profitability and helping them overcome their most difficult challenges. He does this by bringing candor, empathy and objectivity to each relationship.