Shut down the gray market

Ordian marketplace intelligence provides world-class analytics and data that protects global brands from market disruption by shutting down the gray market.

Stop the Flow of Product to Unauthorized Sellers

Even the most successful brands struggle with disruption caused by unauthorized gray market sellers. This has a direct impact on your bottom line and results in:

Price and margin erosion

Unhappy retailers, lost shelf space

Lost buy box and reduced sales

Wasted time managing disruption

Ready to shut down the gray market?

Take back the buy box

Ordian is a proprietary market intelligence software service that helps you identify and stop the flow of product to unauthorized sellers, so you can build a healthy and profitable retail ecosystem.

Integrate Ordian technology with your data to discover supply leaks.

Expose and quantify the supply chain of unauthorized sellers.

Measure the gray market impact of Authorized Partners.

Use data to challenge bad behavior and demand change.

Build a healthier retail ecosystem.​

Get started in just three simple steps

Empower your team with the data and tools you need to stop the flow of product to unauthorized sellers on e-commerce marketplaces.

STEP one

Schedule a call

We’ll take the time to understand your unique challenges and provide a free gray market report to quantify the disruption you’re seeing.

STEP TWO

Get the data you need

Get to know the facts on unauthorized sales and the impact each authorized partner is making to the gray market.

STEP THREE

Win back the buy box

Remove the bad actors, fix the leaks, and take back control of your online pricing and build strong retail relationships.

Our Services

Bryce Boothby Jr

CONSULTANT AND BOARD ADVISOR

Bryce has 35 years’ experience in both public and private company environments with executive leadership positions in eCommerce fulfillment, high-tech supply chain and logistics, electronics manufacturing services, contract packaging, and after-market repair services. Currently a Board Advisor to MPO supply chain software and formerly to Gazelle.com, a major seller of used phones. Mr. Boothby was previously head of global services sales for the Americas at Flex, a $25 billion electronics contract manufacturer.

Raj Patel

CHIEF FINANCIAL OFFICER

Raj Patel is our Chief Financial Officer. He previously was the CFO at iGlass Technology. Prior to that, Raj was the Executive Director, Global Finance at Ingram Micro Inc, for the Commerce and Lifecycle Services, inspiring growth at start-ups and large organization turnarounds. Raj has extensive experience in leading teams developing and executing data driven approaches to pricing, digital strategies, execution and M&A. A graduate of the Harvard Business Analytics Program and an MBA from Sri Sathya Sai Institute of Higher Learning, India.

Mark Priscott

CHIEF PARTNERSHIP OFFICER

Mark joined Protempo as CEO in 2011, helping pivot Protempo from a New Zealand-based online daily deal retailer to an international distributor providing solutions to major consumer electronics brands. Mark previously worked as a banking and finance lawyer at Russell McVeagh, NZ’s largest commercial law firm, and now leads the development of Protempo’s Marketplace Intelligence division, helping tier 1 brands protect and grow their business in the age of Amazon.

Mark McDonald

CHIEF OPERATING OFFICER

Mark is a high performing, trusted and reliable business leader and management consultant with significant experience in managing major projects and global teams in the High Tech Forward & Reverse Logistics and Repair arenas. He has experience across critical core business functions including: Management Systems, Sales Operations, Operations Management, Quality & Engineering, Project Management, Supply Chain Management and Information Technology.

Adam Brown

FOUNDER AND PRESIDENT

Adam founded the company in New Zealand in 2004 while in college. Now based out of the Southern California office, he works closely with Ordian’s brand partners and manufacturers to manage inventory purchasing, refurbishing and remarketing with a strong focus on channel management and optimizing mutual outcomes.

Gerry Fay

CHIEF EXECUTIVE OFFICER

Over the course of his stellar career, Gerry Fay has built his success as a market-driven senior executive with a record of creating value and driving revenue and profit growth. Prior to Ordian, Gerry was the Chief Business Officer for Sanmina, a $10b Contract Manufacturer. Prior to Sanmina, Gerry led Avnet Electronics Marketing – a $17B global business serving electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers.

 

Let’s get the conversation started

Tony Harris

Chief Marketing Officer

Throughout Tony’s career, He’s had one overarching goalto make a positive, long-lasting impact on companies, their employees and the CEOs that lead them. he’s served as executive advisor to some of the most recognized brands embraced by consumers and shareholders alike. 

Acting as trusted advisor, Tony has earned the respect of leaders by positioning their businesses for greater profitability and helping them overcome their most difficult challenges. He does this by bringing candor, empathy and objectivity to each relationship.