Start building your healthy and profitable retail network

Ordian helps you map, measure and understand your gray market problem – then stop it.

Understand The Data

Identify The Leaks

Stabilize Prices

Here’s how Ordian will stop the gray market and help you win back the buy box

STEP one

Quantify the problem

Gray market sellers are merely symptomatic of a greater problem, which is a lack of control and transparency around your true retail and secondary distribution networks.

We integrate our technology with your data to expose, map and quantify the hidden networks that supply unauthorized sellers. Our analysis helps you identify and eliminate:

  • Product diversion and price arbitrage
  • Rebate and sell-through credit fraud
  • Bulk deals to unauthorized sellers
  • Triangulation fraud
  • Refurb/counterfeit sold as new

STEP two

Identify the leaks

Understanding why and how unauthorized sellers are obtaining your products is the key to fixing it.

Ordian’s solution is to attack the supply chain of these sellers – treat sellers as the symptom, and the supply chain which allows them to sell products below MAP as the true problem.

  • High frequency data aggregation and machine learning algorithms quantify sales and identify top disruptors
  • Supply chain investigation ties unauthorized sellers to authorized customers
  • Best of breed analytics and network maps expose and quantify supply chains

STEP three

Stop the flow of product

Engaging with Authorized Partners to fix the bad behavior that enables product diversion is only possible with data you can trust.

Ordian’s analytics coupled with your supply chain data will give you the confidence to hold Authorized Partners to account and demand change.

  • Dynamic dashboards in real time ensure 24/7 monitoring
  • Measure impact of Authorized Partners
  • Enable constructive, fact-based discussions with Authorized Partners to fix the bad behavior

Ready to shut down the gray market?

It’s time to stop the disruption and take back control

Amazon’s FBA infrastructure and market dominance has removed the logistical and marketing barriers to selling large volumes online. Now anyone with inventory and a computer competes head-to-head with your Tier 1 retailers. This leads to:

Price and margin erosion

Unhappy retailers, lost shelf space

Lost buy box and reduced sales

Wasted time managing disruption

Our Services

Bryce Boothby Jr


Bryce has 35 years’ experience in both public and private company environments with executive leadership positions in eCommerce fulfillment, high-tech supply chain and logistics, electronics manufacturing services, contract packaging, and after-market repair services. Currently a Board Advisor to MPO supply chain software and formerly to, a major seller of used phones. Mr. Boothby was previously head of global services sales for the Americas at Flex, a $25 billion electronics contract manufacturer.

Raj Patel


Raj Patel is our Chief Financial Officer. He previously was the CFO at iGlass Technology. Prior to that, Raj was the Executive Director, Global Finance at Ingram Micro Inc, for the Commerce and Lifecycle Services, inspiring growth at start-ups and large organization turnarounds. Raj has extensive experience in leading teams developing and executing data driven approaches to pricing, digital strategies, execution and M&A. A graduate of the Harvard Business Analytics Program and an MBA from Sri Sathya Sai Institute of Higher Learning, India.

Mark Priscott


Mark joined Protempo as CEO in 2011, helping pivot Protempo from a New Zealand-based online daily deal retailer to an international distributor providing solutions to major consumer electronics brands. Mark previously worked as a banking and finance lawyer at Russell McVeagh, NZ’s largest commercial law firm, and now leads the development of Protempo’s Marketplace Intelligence division, helping tier 1 brands protect and grow their business in the age of Amazon.

Mark McDonald


Mark is a high performing, trusted and reliable business leader and management consultant with significant experience in managing major projects and global teams in the High Tech Forward & Reverse Logistics and Repair arenas. He has experience across critical core business functions including: Management Systems, Sales Operations, Operations Management, Quality & Engineering, Project Management, Supply Chain Management and Information Technology.

Adam Brown


Adam founded the company in New Zealand in 2004 while in college. Now based out of the Southern California office, he works closely with Ordian’s brand partners and manufacturers to manage inventory purchasing, refurbishing and remarketing with a strong focus on channel management and optimizing mutual outcomes.

Gerry Fay


Over the course of his stellar career, Gerry Fay has built his success as a market-driven senior executive with a record of creating value and driving revenue and profit growth. Prior to Ordian, Gerry was the Chief Business Officer for Sanmina, a $10b Contract Manufacturer. Prior to Sanmina, Gerry led Avnet Electronics Marketing – a $17B global business serving electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers.


Let’s get the conversation started

Tony Harris

Chief Marketing Officer

Throughout Tony’s career, He’s had one overarching goalto make a positive, long-lasting impact on companies, their employees and the CEOs that lead them. he’s served as executive advisor to some of the most recognized brands embraced by consumers and shareholders alike. 

Acting as trusted advisor, Tony has earned the respect of leaders by positioning their businesses for greater profitability and helping them overcome their most difficult challenges. He does this by bringing candor, empathy and objectivity to each relationship.