Start building a healthy and profitable retail ecosystem

Ordian marketplace intelligence is grounded in world-class analytics, advanced AI and machine learning tools, and data that protects global brands from market disruption by shutting down the gray market.

We understand the challenges of market disruption because we’ve experienced it ourselves. Let us help you identify, analyze, and solve your gray market problem.



Quantify the problem

Gray market sellers enter the picture when there is a lack of control and transparency around your retail and secondary distribution networks. 

Ordian integrates our technology with your data to expose, map, and quantify the hidden networks supplying unauthorized sellers. Our analysis helps you identify and eliminate:

  • Product diversion and price arbitrage

  • Rebate and sell-through credit fraud

  • Bulk deals to unauthorized sellers

  • Triangulation fraud

  • Refurb/counterfeit product sold as new

Identify the leaks


Understanding why and how unauthorized sellers are obtaining your products is the key to stopping it. 

Ordian’s solution harnesses the power of AI and machine learning, pinpointing areas of concern. Reliable, real-time data means we can attack the faulty supply chain that allows sellers to price products below MAP. We view the sellers as merely a symptom of the true problem.

  • High-frequency data aggregation and machine learning algorithms quantify sales and identify top disruptors

  • Supply chain investigation ties unauthorized sellers to authorized customers

  • Detailed analytics and network maps expose and quantify supply chains

Stop The Flow of Product


Engaging with Authorized Partners to fix the bad behavior that enabled product diversion is only possible with data you can trust

Ordian’s analytics combined with your supply chain data gives you the confidence to hold Authorized Partners accountable and demand change.

  • Dynamic dashboards with real time updates ensure 24/7 monitoring

  • Measure the impact of Authorized Partners

  • Enable constructive, fact-based discussions with Authorized Partners to fix the bad behavior
Aftermarket solutions

Ordian is the tip of the spear that protects the world’s largest consumer electronics brands

Returns Management

Delivers a smooth customer return experience and prevents unauthorized resale of your products.

EOL & Overstock

Remarketing excess inventory in a controlled manner prevents price disruption and protects brand integrity.

B2C Marketplace Sales

Managing the sale of aftermarket inventory via e-commerce marketplaces prevents traders from acquiring and reselling refurbished/used product as new and maximizes recovery.

Our customers

Join the companies that trust Ordian to protect their brand value

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Protect and empower
your brand today

Schedule a call

We’ll take the time to understand your unique challenges and quantify your gray market disruption with a free report.

Get the data you need

Understand the facts on unauthorized sales and the impact each Authorized Partner is making on the gray market.

Win back the buy box

Remove the bad actors and fix the leaks. Take back control of your online pricing and build strong retail relationships.

Let’s get the conversation started

Our Services

Bryce Boothby Jr


Bryce has 35 years’ experience in both public and private company environments with executive leadership positions in eCommerce fulfillment, high-tech supply chain and logistics, electronics manufacturing services, contract packaging, and after-market repair services. Currently a Board Advisor to MPO supply chain software and formerly to, a major seller of used phones. Mr. Boothby was previously head of global services sales for the Americas at Flex, a $25 billion electronics contract manufacturer.

Raj Patel


Raj Patel is our Chief Financial Officer. He previously was the CFO at iGlass Technology. Prior to that, Raj was the Executive Director, Global Finance at Ingram Micro Inc, for the Commerce and Lifecycle Services, inspiring growth at start-ups and large organization turnarounds. Raj has extensive experience in leading teams developing and executing data driven approaches to pricing, digital strategies, execution and M&A. A graduate of the Harvard Business Analytics Program and an MBA from Sri Sathya Sai Institute of Higher Learning, India.

Mark Priscott


Mark joined Protempo as CEO in 2011, helping pivot Protempo from a New Zealand-based online daily deal retailer to an international distributor providing solutions to major consumer electronics brands. Mark previously worked as a banking and finance lawyer at Russell McVeagh, NZ’s largest commercial law firm, and now leads the development of Protempo’s Marketplace Intelligence division, helping tier 1 brands protect and grow their business in the age of Amazon.

Mark McDonald


Mark is a high performing, trusted and reliable business leader and management consultant with significant experience in managing major projects and global teams in the High Tech Forward & Reverse Logistics and Repair arenas. He has experience across critical core business functions including: Management Systems, Sales Operations, Operations Management, Quality & Engineering, Project Management, Supply Chain Management and Information Technology.

Adam Brown


Adam founded the company in New Zealand in 2004 while in college. Now based out of the Southern California office, he works closely with Ordian’s brand partners and manufacturers to manage inventory purchasing, refurbishing and remarketing with a strong focus on channel management and optimizing mutual outcomes.

Gerry Fay


Over the course of his stellar career, Gerry Fay has built his success as a market-driven senior executive with a record of creating value and driving revenue and profit growth. Prior to Ordian, Gerry was the Chief Business Officer for Sanmina, a $10b Contract Manufacturer. Prior to Sanmina, Gerry led Avnet Electronics Marketing – a $17B global business serving electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers.


Let’s get the conversation started

Tony Harris

Chief Marketing Officer

Throughout Tony’s career, He’s had one overarching goalto make a positive, long-lasting impact on companies, their employees and the CEOs that lead them. he’s served as executive advisor to some of the most recognized brands embraced by consumers and shareholders alike. 

Acting as trusted advisor, Tony has earned the respect of leaders by positioning their businesses for greater profitability and helping them overcome their most difficult challenges. He does this by bringing candor, empathy and objectivity to each relationship.